As we dive deeper into the understanding of the impact philosophy, the one crucial part that must be discussed with special attention is impact founders. Being the faces of their business they not only bear the responsibility of carrying out successful operations, but also making sure the entire process lays in line with the ideology of creating a positive social impact. A fair amount of startups is, of course, launched and kept afloat because of the strong passion and determination of its founders. However, when speaking on the subject of impact, one more key aspect comes into play and that is the drive to make a positive change. Needless to say that most of the businesses are started from an exceptionally strong wish to make a difference, to create something new or to simply feel in the existing need within a market. The impact founders often bring their values to the mix, increasing the drive for success as it comes from the strong need for value fulfillment.

