What’s the recipe for companies that are ​good for the society with profitable business models? FiBAN’s community friends Jari Ala-Ruona and Sampsa Fabritius from Oxygen2050 share their thoughts about impact investing and transformative business.

FiBAN blog post by Jari Ala-Ruona and Sampsa Fabritius

One year ago, Black Rock CEO Larry Fink published his landmark letter. His key message was the call for companies to make a positive impact to the society. The letter was very clear; companies failing to do so, are likely to stumble and fail. Many journalists interpreted the letter as an ultimatum to either fulfill the criteria or risk losing their support. With almost $6 trillion under Black Rock’s management, the industry clearly paid attention to the request to measure their impact. Read more at Fiban.org